1. Breaking the Barriers of Competition

Historically, women have been pitted against each other in competitive environments. However, embracing collaboration over competition can lead to incredible outcomes. By sharing knowledge, resources, and experiences, women can collectively tackle challenges and achieve greater success. Building a supportive community encourages the celebration of each other’s achievements, fostering an environment of trust and empowerment.

2. Mentoring for Success

Mentorship plays a vital role in empowering women in the workplace. Mentors provide guidance, share wisdom, and offer valuable insights based on their own experiences. Through mentorship programs, women can gain access to career opportunities, professional networks, and valuable advice. Mentorship relationships help build confidence, enhance skills, and navigate obstacles, ultimately fostering career growth and leadership development.

3. Paying It Forward

Successful women have the opportunity and responsibility to pay it forward by becoming mentors themselves. By sharing their knowledge, experiences, and networks, they can empower the next generation of women leaders. This creates a cycle of support and inspiration, as mentees turn into mentors, perpetuating a culture of empowerment.

4. Networking and Collaboration

Networking is a powerful tool for career advancement, and women can leverage it to empower one another. By attending industry events, joining professional organizations, or participating in online communities, women can connect with like-minded individuals and build meaningful relationships. Collaborative projects and partnerships can arise from these connections, opening doors to new opportunities and collective success.

5. Advocacy and Amplification

Women can support each other by advocating for each other’s accomplishments and amplifying each other’s voices. This involves acknowledging and promoting the achievements and ideas of fellow female colleagues. By giving credit where it is due and highlighting each other’s contributions, women can help break down barriers and create a more inclusive and equitable work environment.

6. Building a Supportive Culture

Creating a supportive culture within organizations is crucial for empowering women. This involves establishing policies and practices that promote diversity, inclusion, and gender equality. Companies can implement mentorship programs, encourage networking opportunities, and provide resources for professional development. By nurturing a culture that values collaboration and supports women’s growth, organizations can harness the full potential of their female workforce.

Women empowering women in the workplace is a transformative force that drives progress and fosters success. By embracing collaboration, mentorship, networking, advocacy, and supportive cultures, women can create an environment that uplifts, inspires, and paves the way for professional growth and advancement. As women continue to break barriers and support each other, we can build a more inclusive, equitable, and empowered future for all.

1. Define Your Personal Style

Before diving into the world of thrifty fashion, take some time to define your personal style. Knowing what you like and what suits you best will prevent impulsive purchases and ensure you build a wardrobe that reflects your personality. Consider your lifestyle, body shape, and color preferences to create a style that is uniquely yours.

2. Shop Secondhand

Thrifty fashionistas know that secondhand stores and online platforms are treasure troves for affordable and unique clothing. Explore thrift stores, consignment shops, and online marketplaces to find gently used pieces that are both stylish and budget-friendly. Remember to inspect items for quality and try them on to ensure a good fit.

3. Embrace Vintage

Vintage fashion never goes out of style and can add a touch of uniqueness to your wardrobe. Explore vintage stores, flea markets, or even raid your parents’ or grandparents’ closets for hidden gems. Vintage pieces often have character and charm, and you can score them at affordable prices.

4. Host Clothing Swaps

Organize clothing swap parties with friends, family, or colleagues. Gather items you no longer wear but are in good condition and exchange them for pieces others no longer need. It’s an excellent way to refresh your wardrobe without spending a dime.

5. Invest in Versatile Basics

Build your wardrobe around versatile basic pieces that can be mixed and matched effortlessly. Invest in quality essentials such as black pants, white shirts, and neutral-colored dresses. These staples will serve as a foundation for creating numerous stylish outfits with different accessories and layers.

6. Accessorize Wisely

Accessories have the power to transform any outfit. Invest in a few statement accessories like scarves, belts, or statement jewelry to add flair to your wardrobe. These small additions can make a significant impact without breaking the bank.

7. DIY and Upcycle

Tap into your creative side and give new life to old or thrifted pieces through DIY and upcycling. Transform a plain t-shirt into a trendy crop top, add patches or embroidery to denim, or turn a dress into a skirt. YouTube tutorials and online resources can provide inspiration and guidance for various DIY fashion projects.

8. Follow Sales and Discounts

Stay updated on sales, discounts, and promotional offers from your favorite fashion retailers. Sign up for newsletters or follow them on social media to be the first to know about special deals. Timing your purchases strategically can save you a considerable amount of money.

9. Rent for Special Occasions

Instead of splurging on an expensive dress or outfit for a special event, consider renting. Numerous online platforms offer designer rentals at a fraction of the retail price. You can enjoy a stylish ensemble without the long-term commitment or high cost.

10. Take Care of Your Clothes

Extend the life of your clothing by taking proper care of them. Follow the care instructions on labels, wash items gently, and store them correctly. Proper maintenance ensures that your clothes remain in good condition, allowing you to get more wear out of them.

Looking stylish on a budget is entirely achievable with a little creativity and strategic shopping. Embrace thrift stores, vintage fashion, clothing swaps, and DIY projects to build a wardrobe that reflects your personal style without breaking the bank. Remember to invest in versatile basics, accessorize wisely, and take care of your clothes to make them last. With these thrifty tips, you can be a stylish woman without compromising your budget or fashion sense.

1. Women’s Investment Funds

Several investment funds in Africa focus specifically on supporting women entrepreneurs. For example, the African Women’s Development Fund (AWDF) provides grants and loans to women-led organizations across the continent. AWDF supports various sectors, including agriculture, technology, and education. Another example is the Women’s Investment Fund in Africa (WIFA), which offers early-stage funding and mentorship to women-owned businesses, encouraging sustainable growth and innovation.

2.Venture Capital (VC) Funding

If you have a high-growth potential business, venture capital funding might be a suitable option. Venture capital firms invest in early-stage companies with promising growth prospects. In exchange for funding, they usually acquire equity or ownership stakes in the company. Besides capital, venture capitalists often provide valuable industry expertise and guidance to help businesses scale rapidly. While securing venture capital funding can be highly competitive, it can open doors to significant resources, networks, and mentorship opportunities.

3. Grants and Government Programs

Various grants and government programs are available to support businesses across different industries. These funding options are typically provided by government agencies, nonprofit organizations, or industry-specific associations. Grants can be used for research and development, innovation, job creation, or environmental initiatives. While the application process for grants can be rigorous, securing one can provide a significant boost to your business without the burden of repayment.

For instance, the Tony Elumelu Foundation Entrepreneurship Programme is an annual initiative that supports entrepreneurs from across Africa with a $5,000 grant, business training, and mentorship. The program empowers women to scale their businesses and contribute to economic growth. Additionally, many African governments have established programs and funds specifically targeted at supporting women entrepreneurs. Research your local government’s initiatives and apply for relevant grants and programs.

4. Angel Investors

Angel investors are individuals who invest their own capital into promising startups or early-stage companies. These investors can provide funding at different stages of your business’s growth, from seed capital to later rounds. Unlike venture capitalists, angel investors typically invest their own money rather than pooled funds. They often seek to actively support the companies they invest in by offering their expertise, industry connections, and strategic advice. Connecting with angel investors can be done through personal networks, startup events, or online platforms dedicated to matching entrepreneurs with potential investors.

5. Business Competitions

Participating in business competitions can not only provide funding but also offer exposure and networking opportunities.  The annual Anzisha Prize is a noteworthy competition that recognizes and rewards young African entrepreneurs, including female founders. These competitions often attract investors and can help secure additional funding beyond the prize money.

6. Crowdfunding

Crowdfunding platforms have gained popularity as an alternative method of raising funds. Websites like Kickstarter, Indiegogo, and GoFundMe allow entrepreneurs to pitch their business ideas or projects to a large online community, seeking small contributions from a large number of individuals. Crowdfunding not only provides access to capital but also serves as a validation tool for your product or service. To launch a successful crowdfunding campaign, you must create a compelling pitch, engage with your supporters, and offer attractive rewards to incentivize contributions.

7. Microfinance Institutions

Microfinance institutions specialize in providing small loans and financial services to entrepreneurs who may not have access to traditional banking services. These institutions can be an excellent option for African female entrepreneurs seeking smaller-scale funding. For example, Kenya Women Microfinance Bank (KWFT) offers loans specifically designed for women entrepreneurs to start or grow their businesses. They provide access to capital, financial literacy training, and business support services.

African female entrepreneurs have several funding opportunities available to unlock the potential of their businesses. Women’s investment funds, impact investing initiatives, government grants and programs, business competitions, and microfinance institutions all offer avenues for securing funding. By leveraging these opportunities, you can access the financial resources and support needed to drive the growth of your business. Research each option, tailor your applications, and showcase the unique value of your business to maximize your chances of success. With the right funding, African female entrepreneurs can thrive, create meaningful impact, and contribute to the continent’s economic development.

Tell us about yourself and your career journey

My career journey has been defined by defying limits and pursuing my passions. It all began in 1989 when I made a conscious decision to remove the word “impossible” from my vocabulary. At eleven years old, computer education was introduced at my school, and despite the limited access to computers at home, I was captivated by their potential to transform our lives.

I fell in love with technology and knew I wanted to pursue a career in computer science, even though my mother had other plans for me in the field of law. Determined to make my vision a reality, I turned to prayer, seeking guidance and a way to navigate this conversation. Providence intervened when my mother unexpectedly traveled, leaving my father in charge of my college applications. Seizing the opportunity, I applied for computer science as my top choices and was admitted in 1991 when computer degrees were not highly regarded. Though my mother still holds a grudge, I knew I had chosen the path meant for me.

In 1998, during my time at Enugu State University of Science and Technology, I was interested in working at Microsoft, despite the scarcity of tech multinationals in Africa. I had an unwavering belief that I could make it happen in Nigeria. After graduation, I secured a job at a tech company, although it wasn’t my ideal role. However, I saw an opening when I discovered that Microsoft was planning to establish an office in Nigeria. With determination, I proposed the idea of setting up a software arm at the tech company I worked with, knowing it could be a stepping stone to working with Microsoft. After persistent efforts, my managing director agreed to give me a chance.

I poured my heart and soul into building the software arm, eventually closing the biggest software deal for Microsoft Nigeria. Along the way, I forged valuable relationships with the entire Microsoft team. Finally, the moment I had been waiting for arrived—a role opened up at Microsoft, and I was offered the position. It was a triumphant moment that marked the apex of my career. From there, I went on to work at esteemed companies such as Cisco, SAP, Nokia, Visa, Google, and Amazon, continuing to push boundaries and embrace new challenges.

You have such an inspiring story, where did all the drive come from?

Thank you so much for your kind words! I truly appreciate it. You know, the drive and determination that have fueled my journey can be traced back to some incredible influences in my life, especially my amazing father. Let me tell you, he was a trailblazer during a time when investing in the education of female children wasn’t seen as a top priority. But my father,  he believed with all his heart that any of his children, regardless of gender, could achieve absolutely anything they set their minds to.

I must say, he was a true champion of gender equality. He made it clear to my sisters and I that our dreams had no limits. That belief he had in us really lit a fire within our hearts. It pushed us to reach for the stars, to strive for excellence in everything we pursued. And guess what? My two sisters, who are now amazing doctors, and I, owe so much of our success to our incredible parents, who pushed us to unleash our full potential.

It wasn’t just about education, you know? It was about creating an environment that fostered growth, that encouraged us to be our best selves. I can still remember the conversations we had around the dinner table, the pep talks from our dad, and the unwavering support that always lifted us up. Our parents, especially my father, believed in us when we sometimes doubted ourselves.

And you know what makes it even more special? My father’s belief in gender equality went far beyond our own family. It was a mindset that inspired us to challenge the status quo, to break down those gender stereotypes. We knew that our success wouldn’t just be for us; it would be a beacon of hope for others, encouraging them to dream big, no matter their gender.

So, my friend, when you ask about where my drive comes from, it’s the incredible support, love, and belief of my father, in fact, my parents. They nurtured our dreams, empowered us to go after what we truly wanted, and showed us that we could make a difference. Their warmth and unwavering belief have shaped my journey and continue to fuel my passion every single day.

I am forever grateful for the love and guidance that my family has given me. They’ve truly been the wind beneath my wings. And now, it’s my turn to pay it forward and inspire others to reach for their own dreams, just as my father did for us.

Have you encountered any challenges that have affected your journey and how did you overcome them?

Oh, boy, let me tell you about the challenges I’ve faced on my career journey. It’s been a wild ride, and I’ve encountered my fair share of sexist, racist, and ageist hurdles along the way. It’s like a trifecta of issues that can really knock you down if you let them.

But hey, here’s the thing: I refuse to let these challenges define me or hold me back. I’ve always believed in the power of resilience and determination, and let me tell you, they’ve been my secret weapons in overcoming these obstacles.

First off, finding a support system has been absolutely crucial. I sought out like-minded individuals who were dealing with similar challenges. We formed a tight-knit community where we could share our experiences, offer advice, and lift each other up when things got tough. Having that support network has made all the difference in keeping my spirits high and my determination strong.

Now, education and self-improvement have been my trusty companions on this journey. I’ve made it a priority to constantly expand my knowledge, develop my skills, and stay on top of industry trends. By being a knowledgeable and competent professional, I’ve been able to break down the barriers and prove my worth, despite any preconceived biases.

But you know what? Sometimes you just have to face those challenges head-on. I’ve never shied away from speaking up and advocating for myself when confronted with sexist, racist, or ageist behavior. It takes courage, but it’s important to assert your expertise, challenge unfair treatment, and demand equal respect and opportunities.

In those really tough cases, I sought legal or organizational support to ensure my rights were protected. It’s not always an easy path, but taking action against discrimination is necessary for creating lasting change and holding institutions accountable.

Let me tell you, though, it hasn’t always been smooth sailing. There have been moments when I felt disheartened or doubted myself. But I never let those challenges define me. Instead, I channeled my energy into proving my capabilities and seizing opportunities that allowed me to shine.

We’re all on a unique journey, and the strategies to overcome these challenges may vary. But with determination, support, continuous self-improvement, and the guts to confront bias, we can rise above the limitations imposed by sexism, racism, and ageism.

And hey, we’re not alone in this. By sharing our experiences and advocating for change, we contribute to a more inclusive and equitable future. Together, we can smash those biases and create a world where everyone has equal opportunities, regardless of their background or identity.

So, my friend, keep fighting the good fight. Don’t let those challenges define you. Embrace your resilience, surround yourself with support, and let’s pave the way for a brighter, more inclusive future. We’ve got this!

How did you build your brand and create a unique identity in your competitive industry?

Building my brand and creating a unique identity in a competitive industry has been an incredible journey. It required a combination of self-discovery, strategic thinking, and consistent effort. First and foremost, I took the time for self-reflection. I dug deep to understand my passions, values, and strengths. This self-awareness became the foundation of my brand and helped me differentiate myself from others.

Next, I focused on defining my niche. I identified a specific area where I could excel and provide unique value. By narrowing my focus, I positioned myself as an expert in that particular domain, which helped me stand out in the crowded market. Authenticity played a pivotal role in shaping my brand. I embraced who I am and what makes me special. I let my true personality shine through in my interactions, content, and overall approach. This genuine and relatable persona resonated with my audience and allowed me to forge deeper connections. Consistency was key in building my brand. I consistently delivered high-quality work and maintained a strong online presence. I leveraged social media platforms, created engaging content, and actively engaged with my audience. By consistently demonstrating my expertise and providing value, I built trust and credibility over time. Collaboration and networking were crucial aspects of my journey. I sought opportunities to collaborate with others in my industry, which helped expand my reach and expose me to new audiences. I actively participated in industry events, conferences, and online communities, which allowed me to connect with like-minded professionals and learn from their experiences. Lastly, I continuously adapted and evolved. I stayed updated on industry trends, embraced new technologies, and sought feedback from my audience. By staying agile and open to growth, I ensured that my brand remained relevant and aligned with the changing needs of my industry.

How were you able to handle the pressures of being a woman in your industry?

Handling the pressures of being a woman in my industry has been a challenging journey, but I’ve learned some strategies that have helped me thrive. First and foremost, I’ve learned to embrace my abilities and value as a professional. Building self-confidence has been crucial. I acknowledge my accomplishments, set clear goals, and seek support from mentors and allies who understand and appreciate my skills and potential.

Having a strong support network has made a significant difference. I’ve surrounded myself with individuals who uplift and empower me. Mentors, both male and female, have provided invaluable guidance and a safe space for me to discuss my challenges and aspirations. Connecting with like-minded professionals through networking events and online communities has been a source of encouragement and inspiration. Continuous learning and skill-building have been essential in navigating the industry’s pressures. I stay updated on industry trends, new technologies, and best practices. Sharpening my skills not only boosts my confidence but also enhances my credibility and ability to adapt to changing demands. Lastly, I’ve learned to speak up and advocate for myself. I actively contribute to discussions, share my ideas, and make my voice heard. By expressing my thoughts and opinions, I’ve gained respect and recognition for my expertise.

What advice would you give to young professionals willing to run in the same industry?

If you’re a young professional looking to build a career in technology, I have some advice that might help you on your journey.

First, never stop learning. Technology moves at lightning speed, so continuous learning is key. Stay up-to-date on the latest trends, tools, and programming languages. Seek out online courses, workshops, and certifications to level up your skills and stay relevant in the industry. But it’s not all about theory! Hands-on experience is invaluable. Look for internships, co-op programs, or entry-level positions that allow you to apply what you’ve learned in real-world scenarios. If opportunities are scarce, don’t worry! You can build your own projects or contribute to open-source initiatives to showcase your talent and gain practical experience.

While technical expertise is important, don’t forget to broaden your skill set. Being a tech all-rounder opens up more doors for you. Consider adding skills in areas like user experience (UX) design, project management, data analysis, or cybersecurity. It makes you versatile and adaptable, which is highly sought after in today’s tech landscape.

Networking is a game-changer in the tech industry. Make connections, not just contacts! Attend tech events, join online communities, and actively engage with professionals in your field. Seek mentorship and collaborative projects that allow you to learn from experienced individuals and build valuable relationships along the way.

Effective communication and collaboration are important in the tech world. Hone your communication skills, both written and verbal, to effectively share your ideas and collaborate with others. Embrace teamwork and be open to diverse perspectives. It’s through collaboration that you’ll grow and achieve great things.

Never lose your curiosity and passion! Tech loves problem-solvers and innovators. Embrace challenges as opportunities for growth. Stay curious about new technologies and their applications. Work on projects that ignite your passion and keep that fire burning within you.

Remember, your tech journey is an exciting rollercoaster ride. Stay committed, keep learning, and be open to new experiences. With your passion, drive, and the right mindset, you’re well on your way to building an awesome tech career. Buckle up and enjoy the journey! ????

How do you engage with different stakeholders, such as businesses, educational institutions, and communities, to promote diversity and equality?

Engaging with various stakeholders, such as businesses, educational institutions, and communities, to promote diversity and equality has been a cornerstone of my professional journey. Throughout my career, I have actively participated in diversity programs aimed at attracting, identifying, and cultivating pipelines of diverse talent. These initiatives have been instrumental in breaking down barriers and creating opportunities for underrepresented individuals. Advocating for diverse recruitment practices has been a priority for me. By highlighting the numerous benefits of a diverse workforce, such as enhanced innovation and broader perspectives, I have sought to encourage organizations to adopt inclusive hiring processes. Through sharing success stories and emphasizing the value of diversity, I aim to inspire businesses to prioritize diversity as a strategic imperative.

In my capacity as a Google #IAmRemarkable facilitator, I have had the privilege of supporting women in their journey of self-empowerment. By conducting workshops and fostering awareness about biases, I have helped participants recognize and confidently communicate their achievements. Creating inclusive work environments where everyone feels valued is crucial, and I am committed to fostering a sense of belonging through these initiatives. Engaging with employee resource groups has also been an integral part of my approach. By actively participating in these groups, I have contributed to a supportive network that promotes inclusivity and offers valuable resources to employees. I firmly believe that these groups play a vital role in cultivating an inclusive culture and fostering connections among diverse professionals.

Ultimately, by combining my professional expertise with my passion for diversity and equality, I strive to make a positive impact. By collaborating with stakeholders, advocating for change, and celebrating the contributions of diverse individuals, I work towards creating a more inclusive and equitable future. It is through these collective efforts that we can nurture a professional landscape that embraces and values the diversity of our global community.

In your experience, what are some common misconceptions or barriers people have regarding diversity and equality, and how do you address them?

In my experience, I’ve encountered common misconceptions and barriers surrounding diversity and equality. Addressing them requires empathy, patience, and open dialogue. It’s important to make the response personable, with a warm tone and concise wording. Here’s how I would approach it:

When it comes to diversity and equality, one common misconception is that diversity initiatives are unnecessary because everyone is treated fairly. However, it’s crucial to recognize and address unconscious biases that can influence decision-making. Systemic inequalities exist, impacting marginalized groups. By promoting awareness and fostering an inclusive environment, we ensure equal opportunities for everyone.

Another misconception is that diversity hires receive preferential treatment over more qualified candidates. This couldn’t be further from the truth. Diversity and meritocracy go hand in hand. Diversity hiring expands the talent pool without compromising qualifications. It aims to level the playing field, offering opportunities to individuals who faced historical barriers. Diverse perspectives enhance innovation and contribute to overall success.

One barrier to achieving diversity and equality is the lack of understanding about diverse cultures and identities. To overcome this, promoting cultural competence through education and training is key. We break down stereotypes and biases by fostering an inclusive environment where employees can learn from and engage with diverse cultures. This can be achieved through open dialogue, workshops, and cross-cultural experiences that build understanding and empathy.

Additionally, fear of change or perceived threats to the existing status quo can create barriers. Embracing diversity brings numerous benefits. It drives innovation, creativity, and leads to better decision-making. Sharing success stories of organizations that have thrived through diversity can help alleviate concerns and showcase the positive impact of inclusivity.

By approaching these misconceptions and barriers with empathy, promoting awareness, education, and inclusive practices, we can create a more diverse and equal society. Together, we can foster an environment where everyone can thrive and contribute their unique talents and perspectives, ultimately driving innovation and success.

1. Prioritize Mental Health

Managing stress and maintaining good mental health are essential for career women. Make time for activities that promote relaxation and calmness, such as practicing mindfulness, meditation, or deep breathing exercises. Engage in hobbies or activities that bring you joy and allow you to unwind. Additionally, seek support from friends, family, or professional counselors if needed. Remember, your mental well-being is just as important as your professional success.

2. Establish Boundaries

Setting clear boundaries between work and personal life is vital for maintaining balance. Define specific working hours and try to adhere to them. Avoid checking work emails or engaging in work-related tasks during your personal time. Make room for activities that nourish your personal life, such as spending quality time with loved ones, pursuing hobbies, or engaging in self-care rituals. By establishing boundaries, you can avoid burnout and maintain a healthier work-life integration.

3. Practice Self-Compassion

Career women often hold themselves to high standards and may feel pressured to excel in every aspect of their lives. Practicing self-compassion involves treating yourself with kindness, understanding, and forgiveness. Accept that it’s okay to make mistakes or face setbacks. Celebrate your achievements, no matter how small, and learn to prioritize self-care without guilt. Remember, you are doing your best, and it’s important to be gentle with yourself along the way.

4. Physical Well-being

Nurturing your physical health is essential for sustaining long-term success. Regular exercise, such as walking, yoga, or dancing, can help reduce stress, boost mood, and increase energy levels. Prioritize nutritious meals and stay hydrated throughout the day. Make sure to get enough sleep to allow your body and mind to recharge. By prioritizing your physical well-being, you’ll have the energy and vitality to excel in your career.

5. Build a Supportive Network

Surround yourself with a supportive network of like-minded individuals who understand the challenges of being a career woman. Seek mentorship opportunities or join professional networks where you can connect with others in your field. Having a support system can provide encouragement, guidance, and a sense of belonging. Share your experiences, seek advice when needed, and offer support to others. Building a strong network can be instrumental in maintaining your motivation and well-being.

In the fast-paced world of career women, self-care is not just a luxury; it is a necessity. By implementing these five self-care strategies – prioritizing mental health, establishing boundaries, practicing self-compassion, nurturing physical well-being, and building a supportive network – you can find balance, resilience, and fulfillment in both your personal and professional life. Remember, taking care of yourself is the key to long-term success and happiness.

How did you get started in the field of public relations?

From a young age, I knew my passion was in media, fashion, beauty, and hospitality. I even ran a school magazine at just 12 years old and was the head prefect of media. Fast forward twenty years, and I took a leap of faith to start my own agency, 4Elements Media. I founded and operated a Public Relations, Influencer and Events Management Agency until August 2019. I founded Elvee Consultancy, a boutique agency specialising in public relations, influencer marketing, digital marketing, and events management. Throughout my career, I have worked with leading international fashion and beauty brands such as Calvin Klein, Tommy Hilfiger, DIESEL, and L’Oréal Paris, to name a few. My successful strategies, launch and influencer campaigns, and events have impacted the industry and continue to inspire me to this day.

Can you describe a typical day in the life of a PR professional?

1. Morning Routine: I start my day by meditating and journalling. These 2 hours I spend with myself set me up for my day ahead. Self-care is an essential aspect of my life.
2. After breakfast, I start my day by reviewing emails, catching up on industry news, and setting my daily priorities. I make a weekly to-do list that I filter through to daily tasks. This helps me to keep organised and focussed.
3. Client Communication: Spend time connecting with my clients, updating them on progress, addressing any concerns or requests, and ensuring that all their needs are met.
4. Strategy Development: Work on developing PR strategies for my clients, identifying key messaging, target audience, and channels to maximise brand visibility and reputation.
5. Media Relations: Engage with journalists and media outlets to pitch stories, secure press coverage, and build relationships that can benefit my clients. This may involve drafting press releases, organising events, influencer campaigns, or arranging interviews.
6. Evening Routine includes after-work breath work sessions, enjoying some alone time to disconnect and being in bed before 9h30.

In your experience, how has the industry evolved over time?

Between 2011 and 2023, the PR industry in South Africa has gone through significant changes and evolution. Here are some key developments that I have seen that have shaped the industry during this period:
1. Digital Transformation: The rise of digital media and technology has profoundly impacted the PR industry. Social media platforms like Facebook, Twitter, Instagram, and TikTok have become essential tools for communication and brand promotion. As a PR professional, I had to adapt my strategies to leverage these platforms effectively, engaging with audiences directly and generating buzz in real time.
2. Integrated Communication: The industry has shifted towards a more integrated approach to communication. As a PR agency, aligning your efforts with marketing, advertising, and other communication functions is essential. This integration allows for more cohesive messaging and campaigns across various online and offline channels.
3. Influencer Marketing: Influencer marketing has gained prominence as an effective way to reach target audiences. All my clients now leverage relationships with social media influencers and bloggers to promote their brands, products, and services. This approach has proven successful in building brand awareness and driving engagement.
4. Emphasis on Data and Analytics: The availability of data and analytics tools has enabled us, as PR professionals, to accurately measure our campaigns’ impact. This data-driven approach allows for better decision-making, campaign optimisation, and demonstrating ROI to clients.
5. Diversity and Inclusion: There has been a growing emphasis on diversity and inclusion within the PR industry. Clients and consumers are increasingly demanding authentic representation and inclusivity in communications.
6. Remote Work and Technology: The COVID-19 pandemic has accelerated the adoption of remote work and virtual communication tools within the PR industry. PR agencies have embraced digital platforms for client meetings, media briefings, and internal collaboration, allowing for a more flexible and efficient work environment.

In your experience, how has the industry evolved over time, especially in terms of opportunities for women?

I think the Pr and Entertainment industry has evolved a lot in the sense that we now have a lot of leading women in PR and leadership positions. When I started out over 10 years ago, I didn’t have any female mentors or females to look up to in the field of PR other than Maria Mcloy from South Africa but these days, there are so many amazing women even in leadership and executive positives at various labels and music companies! It’s a great thing to witness, experience and be part of.

What motivated you to pursue this career?

I was motivated to take on PR and Marketing as a way of helping artists and my friends especially. I felt that I had the drive and passion for art and obviously the capabilities and skill made me confident to do this. I was also motivated by seeing success. From an early stage of my career. That made me want to do more and see more success stories and create bigger impact. I always wanna do better and bigger so that’s my main motivation. I wanna see what I can do with more artists and creatives. It’s that simple.

How do you handle crisis communications and reputation management as a music publicist?

I handle crisis management by first being calm and trying to come to the bottom of it. The problem is what’s at the bottom and not at the top so I am saying, I have to find a way to uproot the root itself. If you can find a way to solve that problem from the inception then the rest comes easy. But good and clear communication is very important in this case as many times miscommunications do lead to crises.  Reputation management is a day to day job and a long game. I can’t do clean PR but the artists or talent is out doing the opposite so it’s always like a two – person dance. So I wouldn’t say that I do it alone but I am great at collaborating and amplifying existing brands and talent

What role does strategic communications play in your work?

Strategic communications play a crucial role in my work in regards to public relations, (PR) by helping organizations effectively communicate their messages to key stakeholders and the broader public. It involves developing a planned and coordinated approach to shaping and managing an organization’s and individuals’ reputation, enhancing its relationships with various audiences, and promoting its goals, objectives & achievements.

Here are some key roles that are strategic and important to me & what role communications plays in PR in general:

• Reputation management
  Message development
  Stakeholder engagement
  Media relations
  Crisis communications
  Digital and social media
  Internal communication
  Overall, strategic communications

What skills do you believe are essential for success in the field of PR?

Success in the field of PR requires a combination of technical skills, interpersonal abilities, strategic thinking, Communication skills, Media relations, Strategic thinking, Problem-solving, Creativity, Digital literacy, Relationship-building, Research and analysis, Time management and organization, Cultural competence & contrary to popular belief, Integrity! While these skills are essential for success in PR, it’s also important for us PR professionals to continue learning and adapting to new industry developments, as the field is constantly evolving with emerging technologies and communication trends.

What are the major challenges you have faced being an African woman in PR?

My major challenges that stand out to me specifically within my company over the last 15 years have been, Gender bias and stereotypes. In general, I have faced gender bias and stereotypes in PR. This has manifested in various ways, such as being underestimated, facing prejudice in decision-making processes, or encountering difficulties in advancing to leadership positions even outside my normal work scope.

Also Limited representation, as an African woman I find many women underrepresented in leadership roles within PR agencies or organizations. The lack of diverse representation can create barriers for career growth and impact the perception of African women in the industry. Cultural expectations and norms have also influenced the experiences of African women in PR. Balancing professional aspirations with cultural expectations related to family and societal roles can create unique challenges, such as managing work-life balance or navigating cultural biases.

Lack of networking opportunities has also been quite a challenge for me. Building professional networks is crucial in PR, and I’ve faced challenges in accessing networking opportunities due to limited representation and exclusion from traditional networks. This used to affect my ability to establish connections, find mentors, and advance my career. Due to my tenacity for a seat at the table, I eventually built my own table to counter this specific hinderance.

Overcoming stereotypes as an African woman in PR has encouraged my need to overcome perceptions and biases held by others about my capabilities or qualifications. Therefore, I have spent a significant amount of time disproving assumptions and consistently demonstrating my skills and expertise to gain respect and recognition. This is time consuming, and I could have used the time elsewhere more effectively!

It is important to note that experiences and challenges can vary significantly depending on individual circumstances, geographical location, and workplace culture. Many organizations are recognizing the value of diversity and inclusion, and efforts are being made to address these challenges and create more equitable environments for women in PR.

                                                                         Ijeoma Balogun
                                                                    CEO, RedRick PR

In your experience, how has the industry evolved over time, especially in terms of opportunities for women?

There are a lot of female trailblazers in the PR industry, and it’s exciting to see that number consistently growing. In terms of opportunities, I am really encouraged by the communities and associations that have been set up to support PR professionals in general, like The Comms Avenue, and for women specifically the Nigerian Women in PR Association, set up to advocate for and provide resources to Nigerian women working in PR & Comms.

How do you stay up to date with the latest industry trends and advancements?

I like to believe I have a learner DNA which is also part of our company culture in addition to agility, which both require being in the know of latest trends and advancements. It’s a lot of intentional reading and active researching. In addition, I find reports on industry activities in the continent very beneficial. The recently launched Africa PR & Communications Report is an absolute gem.

What advice would you give to young women considering a career in public relations?

Lead with excellence and be receptive to feedback. Excellence can never be ignored. You will not get everything right, feedback is necessary for growth. Seek feedback and embrace feedback.

What’s the most interesting part of practicing PR as a woman in Ghana?

I think for me it is the opportunity I get to connect with several other women in the profession. Being a woman practicing PR in Ghana has been a great experience so far especially now with Women in PR Ghana organization. It has created a community for us to connect, network and learn from each other which will mean you are most likely to have a female colleague to run to when you need someone to bounce off ideas with.

Have you ever had to deal with gender inequality and how did you handle it?

Interestingly no. Since practicing over a decade ago, I have had no issues around gender inequality in my professional life. That said, I have rather been exposed to the fact that we’ve had few women in leadership positions and in the board room and I made it my mission to create a platform that will highlight the works of women and give them the needed visibility and support. This way, we will have more representation and a voice to get push more women into strategic positions across various sectors in the country.

What’s your first response whenever a crisis occurs?

My approach will be to pause for a second and not have to react based on the issue or crisis at hand. Then think carefully about how to approach or handle the issue which will mean referring to your crisis plan and responding accordingly in a timely, responsible and polite manner.

In today’s fast-paced world, it’s crucial for everyone, including Black women, to prioritize self-care and find effective ways to unwind and recharge. Navigating the complexities of daily life, while often facing unique challenges, can lead to heightened stress levels. However, by incorporating relaxation techniques and stress relief strategies into your routine, you can create a sanctuary for yourself and cultivate a sense of calm and well-being. Here is a guide to help Black women find solace and embrace relaxation in their lives.

1. Practice Mindfulness and Meditation

Mindfulness and meditation are powerful tools for relaxation and stress reduction. Taking a few moments each day to sit in stillness, focus on your breath, and cultivate present-moment awareness can significantly impact your overall well-being. You can start by dedicating a quiet space in your home for meditation or explore guided meditation apps that provide calming exercises and affirmations specifically designed for Black women.

2. Engage in Self-Care Rituals

Self-care is essential for restoring balance and rejuvenating the mind, body, and soul. Create a self-care routine that aligns with your needs and preferences. This can include activities such as taking relaxing baths with soothing essential oils, practicing gentle yoga or stretching, journaling, reading, or enjoying a cup of herbal tea. Remember, self-care is not a luxury but a necessary investment in your well-being.

3. Connect with Nature

Spending time in nature can be a grounding and rejuvenating experience. Whether it’s taking a walk in a nearby park, hiking in the woods, or simply sitting under a tree, immersing yourself in nature can help you reconnect with yourself and find solace away from the demands of everyday life. Allow the beauty and serenity of the natural world to nourish your spirit and replenish your energy.

4. Embrace Creative Expression

Engaging in creative activities can serve as a therapeutic outlet for stress relief. Find a creative hobby that brings you joy, whether it’s painting, writing, dancing, or playing a musical instrument. Allow yourself the freedom to express your emotions, thoughts, and ideas through these creative endeavors. Not only will it provide a sense of relaxation, but it can also be a form of self-discovery and empowerment.

5. Seek Support and Community

Building a support system and connecting with like-minded individuals is crucial for overall well-being. Surround yourself with a community that understands and uplifts you. Engage in conversations and participate in activities that celebrate Black culture, identity, and experiences. Creating and nurturing these connections can provide a sense of belonging, support, and camaraderie.

6. Prioritize Restful Sleep

Sleep is a vital aspect of relaxation and stress management. Establish a bedtime routine that promotes restful sleep. Create a soothing environment in your bedroom, free from distractions. Develop a wind-down routine before bed, such as reading a book or practicing gentle stretches. Avoid electronic devices at least an hour before sleep and consider incorporating relaxation techniques like deep breathing or listening to calming music to help you unwind.

Remember, relaxation and stress relief are personal journeys, and it’s important to find techniques that resonate with you. Experiment with different approaches and listen to your body’s needs. By making relaxation a priority and incorporating these practices into your daily life, you can create a sanctuary of calm and rejuvenation. Embrace the power of self-care, seek support, and honor your well-being as a Black woman. You deserve moments of peace and tranquility in your busy life.

1. Naomi Campbell

With a career spanning over three decades, Naomi Campbell is undoubtedly one of the most iconic and influential models of all time. Breaking barriers as the first Black model to grace the cover of French Vogue, she paved the way for many others to follow. Known for her unparalleled runway presence and stunning features, Campbell’s impact on the fashion industry extends beyond her successful career. She has been an advocate for diversity and inclusion, using her platform to speak out against racial discrimination and championing the representation of Black models.

2. Tyra Banks

Tyra Banks is not only a supermodel but also a media mogul and role model for aspiring models. Her breakthrough as the first African American woman to appear on the cover of the Sports Illustrated Swimsuit Issue in 1997 was a groundbreaking moment in the industry. Banks has since become a household name, hosting the popular reality TV show “America’s Next Top Model” and using her platform to promote body positivity and self-acceptance. Her success and influence have inspired generations of models, especially Black women, to pursue their dreams fearlessly.

3. Iman

Iman, a Somali-born model, is a true icon of style and elegance. Her radiant beauty and grace have made her a sought-after model for high-fashion brands and designers. Iman’s career has spanned several decades, during which she became one of the first Black supermodels to achieve international recognition. Beyond modeling, she has been a pioneer for diversity and representation in the beauty industry. In 1994, Iman launched her own cosmetics line specifically catering to women of color, addressing the lack of inclusive beauty products in the market.

4. Jourdan Dunn

Jourdan Dunn’s rise to stardom has been nothing short of remarkable. As the first Black British model to make the Forbes “Highest Paid Models” list, she has broken barriers and shattered glass ceilings. Dunn’s natural beauty, distinctive features, and fierce runway presence have captivated the fashion world. She has graced the covers of major fashion magazines, walked for renowned designers, and collaborated with global brands. Dunn has been an advocate for diversity in the industry, speaking out about the need for equal representation and inclusion of models from all backgrounds.

5. Alek Wek

Alek Wek is a Sudanese-British model who made a profound impact on the fashion industry. Her striking features, dark complexion, and unique beauty challenged conventional standards of beauty. Wek’s success as a high-fashion model paved the way for greater representation of Black models on runways and in campaigns. She has been a vocal advocate for diversity and has consistently used her platform to promote inclusivity and challenge beauty norms.

6. Adut Akech

Adut Akech is a South Sudanese-Australian model who has quickly risen to prominence in the fashion industry. Known for her stunning beauty and commanding presence, she has become a sought-after model for prestigious fashion houses and designers. Akech has not only graced countless magazine covers but has also been an advocate for representation and inclusion. Her commitment to using her platform to amplify marginalized voices has made her an influential figure in the industry.

7. Winnie Harlow

Winnie Harlow is a Canadian model who has redefined beauty standards and challenged perceptions of what it means to be a model. Born with vitiligo, a skin condition characterized by the loss of pigmentation, Harlow has used her unique appearance as a catalyst for change. Her breakthrough on the reality TV show “America’s Next Top Model” brought her global recognition and opened doors for other models with unconventional features. Harlow’s confidence, resilience, and commitment to self-acceptance have inspired countless individuals to embrace their differences and celebrate their unique beauty.

These seven Black models have left an indelible mark on the fashion industry. Their immense talent, perseverance, and dedication to promoting diversity and inclusion have paved the way for future generations of models of all backgrounds. Through their work, they have shattered barriers, challenged stereotypes, and redefined beauty standards. Their impact transcends the runway, inspiring people around the world to embrace their individuality and strive for greater representation and equality in the fashion industry.

Rotich is widely known as one of the co-founders of Ushahidi, a pioneering crowdsourcing platform that enables the collection and visualization of data for social and political impact. Ushahidi, which means “testimony” in Swahili, was initially developed in response to the post-election violence in Kenya in 2008. Rotich and her team harnessed the power of crowdsourcing and mapping technology to enable citizens to report incidents of violence and share vital information in real-time. This groundbreaking initiative not only provided a platform for people to be heard but also helped to hold authorities accountable and promote transparency.

Beyond Ushahidi, Rotich has been instrumental in driving technological innovation and social activism in Africa and beyond. She has been a strong advocate for open data and has worked tirelessly to bridge the digital divide in marginalized communities. Rotich firmly believes in the potential of technology to empower individuals and communities, and she has been at the forefront of initiatives aimed at promoting digital literacy and fostering innovation.

Rotich’s dedication to social activism extends beyond technology. She has been actively involved in promoting women’s rights and encouraging gender equality in the tech industry. As a female technologist and entrepreneur, she has shattered glass ceilings and paved the way for other women to pursue careers in STEM fields. Rotich’s leadership and advocacy have been recognized globally, and she has received numerous accolades, including being named one of the Top 100 Global Thinkers by Foreign Policy magazine.

Through her work, Juliana Rotich has shown us the immense potential of technology as a force for social change. Her efforts have not only transformed the lives of individuals and communities but have also inspired a generation of technologists, activists, and innovators to use their skills and knowledge for the betterment of society.

Rotich’s story is a testament to the transformative power of combining technology and social activism. It reminds us that we all have a role to play in driving positive change and leveraging our skills and resources for the greater good. Whether it’s through developing innovative platforms, advocating for open data, or championing inclusivity and diversity, we can all make a difference.

In a world that is grappling with numerous challenges, from social inequality to environmental crises, Juliana Rotich’s work serves as a beacon of hope. She reminds us that technology, when used wisely and ethically, can be a catalyst for progress and a powerful tool for amplifying marginalized voices. Her journey inspires us to think beyond personal gain and to embrace technology as a means to address social, economic, and environmental issues.

Juliana Rotich is a true visionary, a tech pioneer, and an ardent advocate for social activism. Her dedication, innovation, and unwavering commitment to using technology for social good have left an indelible mark on the world.

Tell us about yourself

I am a recording artist, entrepreneur and humanitarian. A *true* artist — I am classically trained in piano + cello, sang alto in my choir, and I also sing/song write and emcee. I’ve been a musician basically my entire life.

As an entrepreneur, I own an e-commerce apparel business for women (PANALOVE.online). My store is for strong, sexy, fashion forward women who appreciate a good budget. I am currently transforming my business to house all African-print high-end fashion. I work with local artisans and tailors and in this way provide sustainability in the local Ghanaian economy. It’s exciting!

As a humanitarian, my work centers on skin cancer in Africa due to skin bleaching. I speak to people all around the world (particularly the youth) concerning this issue. I am constantly pushing for change for our continent.

What inspired you to start your e-commerce fashion business?

Back in November of 2020, the man I loved (and worked with) passed away due to Covid. I was absolutely devastated. I lost my love, my faith, my sanity and my income all at once. Depressed and grieving, I didn’t have much to do but stay at home. Being online often, I noticed people constantly complaining about late packages. This let me know that despite the lockdown online business was BOOMING. This inspired me to do a deep dive research on e-commerce. I took a bootcamp course for several weeks. Upon graduating, I started my business. I was inspired by my own love for fashion and the financial situation I was in. I wanted to still look chic and look GOOD, but budgeting had become the highest priority for me. I wanted to create a space where the fashion girls who live on a budget can find pieces unique and inspiring that speaks to them. Now, my business model is transforming to represent the modern African woman. Even the name itself; PANALOVE represents this. It is the splicing of PANAFRICAN and love — together.

How did you identify the gap in the market that your business could fill?

I identified that gap as a consumer myself. I was always struggling to find the kind of wearable art I would see on the runways — but couldn’t afford. I was constantly looking for a place that spoke to my unique tastes — but also wouldn’t cost me a kidney lol. Fashion speaks for you before you even open your mouth. So finding fashion that expresses who you are is so important to me. My brand represents modern black women in Africa and the diaspora who own their beauty, strength and prowress. The kind of woman you never forget, and always respect. The kind of woman who isn’t afraid to make a bold statement. The kind of woman who moves with a grace, class and uniqueness that is so rare. THAT is the PANALOVE woman.

What were some of the biggest challenges you faced when starting your business, and how did you overcome them?

The biggest challenge was definitely capital. I started out with a humble budget and used that to create all the aspects of my brand. A lot of what I made the first year was reinvested into marketing, advertising and client-outreach. I think most new businesses struggle in this area. As my brand grows and more investors take notice and support me, these challenges become more seamless and easier to navigate. But as a new business I still have ups and downs in terms of capital.

How did you build your brand and create a unique identity in the competitive fashion industry?

I am my own brand — which made breaking out into this lane a lot easier. My consumer base is largely made up of people who were fans of my music and want to support all of my endeavors. I am so grateful for them. I studied marketing at Emory University so I had a strong marketing background. For a few years I did marketing work for Calvin Klein in New York. As an artist, I have always been very intuitive and styled myself for all appearances, shows, videos and shoots. For many years I attended fashion week in NYC, Paris, London, Lagos and Accra. So my vision and my eye for fashion is very refined due to all of my experiences in the business. People already knew me as a “fashion girl” and knew I would do something in this space in some capacity, at some point. None of it was forced. It has all been a very organic process. I know it is a highly competitive industry, but I also know I’m serving a niche market. That market needs me, and I need them too. They have a voice, and I feel like my clothing expresses that unique voice.

How were you able to handle the pressures of being a woman in your industry?

I am a strong and outspoken woman. I had a great upbringing where my parents encouraged this disposition. I have never allowed men or elders in this industry to intimidate or bully me. I work very hard, and my work speaks for itself. But in those times where my work isn’t loud enough — I am there to set the record straight. As a woman, there are challenges. Like condescension, sexual exploitation, et al. Most industries have these circumstances. But it’s important to stay prayerful, stay grounded and always remember why you started and where you are going. With those tools in hand, absolutely NOTHING can stop you!

What advice would you give to young professionals willing to run in the same industry?

I would say firstly — DO YOUR HOMEWORK. I didn’t just jump into fashion blindly. I had years of experience and training in different areas of the business before I even attempted to go out on my own. Once you educate yourself, no one can discredit you. Do internships, check out fashion shows, browse the websites, check out potential competition. Study what they did right and what they did wrong. Create a powerful mission statement that will keep you focussed on your goals. Secure financing via bank load or investment before you start (I did not do this, but my situation was very dramatic and unique. I would suggest preparing financially first). Be kind, be gracious, be wise. Take your time.